Square Dancing Market Research
American and Australian attitudes about Square Dancing may be similar.

by John Brant

A public relations and research company in Sydney, Australia conducted a survey of Australians in New South Wales. The purpose was to find out what the current perspective of the general public is of Square Dancing and how to improve it. The results of that survey may be relevant to the attitudes of Americans. The rise and decline of Square Dancing in both countries has been similar. It became popular at the same time and now has primarily older people participating in both countries. The survey results might be helpful in determining how to market Square Dancing to the public.

The original survey found the following:

This article may be reprinted with no further permission from the authors and/or publications. Permission has been granted in advance for the reprinting with the stipulation that credit be given to the contributing author/publisher.

Square Dance Article Co-Op Square Dance Article Co-Op Index

12-November-2006 14:11:03